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| 工作地： |
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苏州 |
| 工作性质： |
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全职 |
| 招聘人数： |
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若干
人 |
| 学历要求： |
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不限
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| 工作经验： |
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不限
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| 薪金水平： |
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面议
（元/月） |
| 提供食宿： |
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不提供 |
| 职位描述 |
岗位职责、工作范围:
•； Working closely with colleagues in UMC ａｎｄ in other offices, use analytical best practices ａｎｄ process data from various internal ａｎｄ external sources such as secondary market research ａｎｄ literature review, environmental scans, outside studies, focus groups, online surveys, etc. to generate reports ａｎｄ recommendations to inform University marketing strategies ａｎｄ programmes.
•； Support student recruitment activity by informing strategic market positioning decisions (e.g. fees setting, scholarship provision, programme portfolio development), through the provision of comprehensive market research, intelligence ａｎｄ analysis from internal ａｎｄ external sources；
•； Co-ordinate ａｎｄ deliver a wide range of market research projects to optimise our understａｎｄing of the perceptions, needs ａｎｄ motivations of stakeholder groups (including enquirers, applicants & students)；
•； Maintain a high level of general market awareness in order to identify market trends ａｎｄ opportunities thereby supporting the development of new product offerings；
•； Support new programme development by coordinating the market testing of new programmes to ensure the University maintains a successful programme portfolio；
•； Provide specialist professional advice, guidance ａｎｄ training to academic units ａｎｄ other professional services offices in support of their market research ａｎｄ intelligence requirements；
•； Audience segmentation analysis ａｎｄ identification；
•； Marketing messaging analysis；
•； Marketing campaign analysis ａｎｄ reporting by advert programme, lead source, etc.；
•； Track competitive market intelligence at the university ａｎｄ degree programme level；
•； Research industry trends ａｎｄ third-party resources to recommend growth areas；
•； Institutional background research to support international partnerships strategies ａｎｄ increased internationalisation；
•； Assist in managing research projects with third-party vendors；
个人要求、任职资格:
•； BSc in Market Research, Business, Marketing or a related field, or an equivalent combination of experience ａｎｄ training； MSc Market Research or MBA are preferred；
•； Four to eight years of experience in a marketing analysis role； experience in a client- or agency-side market insight role is strongly preferred (note that foreign applicants will need a minimum of 5 years of experience)；
•； Demonstrable skills in collecting, analysing ａｎｄ interpreting complex market research data from multiple sources that leads to insightful ａｎｄ actionable business recommendations that continually improve marketing activity ａｎｄ support sound marketing decisions； ａｎｄ
•； Native-level or fluent English； bi-lingual Chinese is a plus.
Technical Skills - essential:
•； Sampling & surveying
•； Segmentation
•； Linear regression modelling
•； High level of quantitative ａｎｄ qualitative aptitude
•； Advanced Excel skills
•； PowerPoint or other presentation software
Highly Regarded Skills:
•； Discrete choice modelling
•； Perceptual mapping
•； Experimental design
•； Marketing science
•； Experience with CRM reporting
PERSONAL QUALITIES
•； Exceptional attention to detail ａｎｄ thorough commａｎｄ of editorial ａｎｄ proofreading skills；
•； Resourceful ａｎｄ analytical problem solver with a well-developed ability to research, evaluate information, plan strategies ａｎｄ assess risk；
•； You will be well organised ａｎｄ relish opportunities to deliver research within tight budgets ａｎｄ timelines, as well as proactive in seeking out opportunities for the team to support the wider marketing team ａｎｄ university；
•； Highly productive self-starter with excellent organizational ａｎｄ time management skills； able to manage multiple projects ａｎｄ effectively manage competing priorities ａｎｄ tight deadlines；
•； Well-developed interpersonal, negotiating ａｎｄ communication abilities； ability to work within teams, to speak publicly
注：熟悉《五略管理法》者优先。
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| 联系方式 |
| 工作地： |
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苏州 |
| 联
系 人： |
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徐老师,王老师【】 |
| 联系电话： |
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88167750 徐老师 88161041王老师 |
| 电子信箱： |
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